We highly value the trust you place in us and understand the significance of secure transactions and safeguarding your information. This Privacy Policy outlines how EASY TECH SOLUTIONS and its affiliates (collectively referred to as "New Arrival Store, we, our, us") collect, use, share, protect, or otherwise handle your personal data through the New Arrival Store website (https://www.newarrivalstore.com). You may browse certain sections of the Platform without registering, but please be aware that we do not provide any products or services through this Platform outside of India. Your personal data will mainly be stored and processed within India. By visiting this Platform, sharing your information, or using any product or service offered here, you explicitly agree to be bound by this Privacy Policy, the Terms of Use, and any applicable service or product-specific terms, and to be governed by the laws of India, including but not limited to data protection and privacy laws. If you do not agree with these terms, please refrain from using or accessing our Platform.
We collect personal data related to your identity and demographics when you use our Platform, services, or interact with us during our relationship, including any related information you provide over time. The information we collect includes, but is not limited to, details you provide during sign-up, registration, or while using our Platform, such as your name, date of birth, address, phone number, email ID, and any other identity or address verification details. With your consent, we may collect sensitive personal data such as your bank account, credit or debit card information, other payment instrument details, or biometric data like facial or physiological information (to enable certain features on the Platform that enhance your shopping experience), in accordance with applicable laws.
We may also collect information such as your shopping behavior, preferences, call data records, device location, voice, browsing history, and any other information you provide to us. Our primary objective is to offer you a safe, efficient, smooth, and personalized experience by providing services and features that cater to your needs, while also customizing the Platform for a safer and easier user experience. You may browse the Platform without revealing your identity or personal data. However, once you provide your personal data, you will no longer be anonymous to us. Where applicable, we indicate which fields are mandatory and which are optional, and you always have the option not to provide certain information by choosing not to use specific services or features on the Platform.
We may track your buying behavior, preferences, and other information you provide to conduct research on user demographics, interests, and behavior, allowing us to better understand and serve our users. This data is compiled and analyzed on an aggregated basis and may include details such as the URL you came from (whether on our Platform or not), the URL you visit next (whether on our Platform or not), your browser information, and your IP address.
If you join our loyalty program or a third-party loyalty program that we offer, we will collect and store personal data such as your name, contact details, email address, mailing address, date of birth, gender, zip code, lifestyle information, and demographic and work details, provided either by you or the third-party business partner operating the loyalty platform. We will also collect information related to your transactions on our Platform and any third-party partner platforms. If your personal data is collected directly by a third-party business partner, their privacy policies will govern the collection and use of that data, and we encourage you to review their privacy policies before sharing any information. We are not responsible for the privacy practices or content of third-party business partners' privacy policies.
When you set up an account or complete transactions with us, we may request additional details such as billing addresses, payment instrument information, and tracking data from cheques or money orders to facilitate transactions or refunds for canceled orders. If you choose to post messages on our message boards, personalized messages, photos, reviews, or use voice commands to shop on the Platform, we will collect the information you provide. Please note that these posts may be visible to the public, so exercise caution when sharing personal details, images, or reviews. We retain this information as needed to resolve disputes, provide customer support, conduct internal research, and troubleshoot issues in compliance with legal requirements.
If you send us correspondence (emails or letters) or if we receive correspondence from others about your activities or postings on the Platform, we may store that information in a file associated with you. While you can browse certain sections of the Platform without registering, specific activities (such as placing orders, consuming content or services, or participating in events) require registration. We may use your contact details to send you offers based on your previous orders, preferences, and interests.
If you receive an email or call from someone claiming to be from New Arrival Store and requesting personal data such as your debit/credit card PIN, net-banking password, or mobile banking credentials, do not provide such information. Neither New Arrival Store nor its affiliated logistics partners will ever ask for such details. If you have already shared this information, please report it immediately to the appropriate law enforcement authorities.
We use your personal data to provide the services you request. If we use your personal data for marketing purposes, we will offer you the option to opt-out of such uses. Additionally, we use your personal data to assist sellers and business partners with processing and fulfilling orders, enhancing the customer experience, resolving disputes, troubleshooting issues, promoting a secure service environment, collecting payments, and measuring consumer interest in our products and services. We also use this data to inform you about online and offline offers, products, services, and updates, to personalize your experience, detect and prevent errors, fraud, and other criminal activities, enforce our terms and conditions, conduct marketing research, analysis, and surveys, and for any other purpose disclosed at the time of data collection.
We will request your consent before accessing your text messages (SMS), instant messages, contacts, camera, photo gallery, location, or device information.
(i) to send commercial communication regarding your orders or other products and services
(ii) We enhance your experience on the Platform by providing access to products and services offered by sellers, affiliates, partners, or lending partners. You acknowledge that your access to these products or services may be affected if you choose not to grant us the necessary permissions. To continuously improve our product and service offerings, we collect and analyze demographic and profile data related to user activity on our Platform. We use your IP address to diagnose server issues, manage the Platform, identify you, and gather broad demographic information.
From time to time, we may ask you to participate in surveys conducted by us or through third-party market research agencies. These surveys may request personal data, contact information, gender, date of birth, demographic details (such as zip code, age, or income level), interests, household or lifestyle information, purchasing behavior or history, preferences, and other details you may choose to provide. The survey could also involve the collection of voice data or video recordings. Participation in these surveys is entirely voluntary.
We use the information gathered to customize your experience on the Platform, delivering content that aligns with your interests and displaying material based on your preferences.
We use data collection devices like "cookies" on certain pages of the Platform to analyze web page traffic, measure the effectiveness of promotions, and enhance trust and safety. Cookies are small files stored on your hard drive that assist us in providing our services. These cookies do not contain any of your personal data. Certain features of our Platform are only accessible with the use of cookies, such as allowing you to enter your password less frequently during a session. Additionally, cookies help us provide information tailored to your interests. Most cookies are "session cookies," meaning they are automatically deleted from your hard drive at the end of a session.
You can always decline or delete cookies if your browser settings permit, but doing so may restrict your access to certain features on the Platform and may require you to re-enter your password more frequently during a session. Additionally, you may encounter cookies or similar tracking devices placed by third parties on certain pages of the Platform. We do not control the use of cookies by these third parties.
We also use cookies from third-party partners, such as Google Analytics, for marketing and analytical purposes. Google Analytics helps us understand how users interact with the Platform. You can read more about how Google uses your personal data [here](https://policies.google.com/privacy). If you wish to opt-out of Google Analytics, you can do so [here](https://tools.google.com/dlpage/gaoptout).
We may share your personal data within the New Arrival Store Group, our corporate entities, and affiliates, including Easy Tech Solutions Private Limited and other New Arrival Store-related companies, as well as third parties like credit bureaus and business partners (e.g., UPI platforms) to provide you access to products and services offered by them. This includes offerings like personal loans from Scapic Innovations Private Limited through its lending partners, insurance products, or deferred payment options. These entities and affiliates may also market their products to you as a result of such data sharing, unless you choose to explicitly opt out.
We may disclose personal data to third parties, such as prepaid payment instrument issuers, third-party reward programs, and other payment services you opt for. This disclosure is necessary to provide you with access to our services and products, fulfill legal obligations, enforce our user agreements, assist with marketing and advertising activities, and prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our services.
We may also share your personal or sensitive personal data with government or law enforcement agencies if required by law or when we have a good faith belief that such disclosure is necessary to respond to subpoenas, court orders, or other legal processes. Additionally, we may disclose personal data to law enforcement agencies, third-party rights holders, or others in good faith when necessary to enforce our Terms or Privacy Policy, respond to claims of content violations, or protect the rights, property, or safety of our users or the public.
In the event of a merger, acquisition, reorganization, amalgamation, or restructuring of our business, we or our affiliates may share or sell some or all of your personal data with the other business entity. Should such a transaction occur, the new business entity (or combined entity) will be required to adhere to this privacy policy regarding your personal data.
Our Platform links to other websites that may collect personal data about you. New Arrival Store is not responsible for the privacy practices or the content of those linked websites.
To protect your personal data from unauthorized access or disclosure, loss or misuse we adopt reasonable security practices and procedures, in line with international standards ISO/IEC 27001:2013 which is recognized as one of the highest information security standards. Whenever you access your account information, we offer the use of a secure server. The transmission of information is not completely secure for reasons beyond our control. We adopt industry standard security measures and keep updating our systems from time to time to protect your personal data against any hacking or virus dissemination. However, by using the Platform, the users accept the security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us after setting up an account. If you do not wish to receive promotional communications from us, then please unsubscribe by clicking on the unsubscribe link in the email or visit our Help Center at here to unsubscribe/opt-out.
We use third-party advertising companies to serve ads when you visit our Platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this Platform and other websites in order to provide advertisements about goods and services of interest to you. You have an option to opt-out from tracking of personalized advertising using the “Opt out of Ads Personalization” settings using your device’s settings application. New Arrival Store will have no access to your GAID once you select this feature.
Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under the age of 18 years. If you have shared any personal data of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.
You have the option to delete your account by visiting the "Profile and Settings" section on the web or mobile application. Please note that this action will result in the permanent loss of all information related to your account. Alternatively, you can contact us at the details provided below for assistance with this request. Deleting your account will prevent you from accessing your order history, preferences, details of pending orders, exchanges, returns, refunds, coupons, or any benefits from loyalty programs. If there are any unresolved issues, such as grievances, claims, pending shipments, or other services, we may delay or refuse the account deletion request.
Please be aware that deleting your account is not retroactive and will be subject to the terms of this Privacy Policy, related Terms of Use, and applicable laws. Once your account is deleted, you will no longer have access to it. To access the Platform again, you will need to register as a new user.
We retain your personal data only for as long as it is necessary for the purposes for which it was collected or as required by applicable laws. However, we may retain your data if we believe it is necessary to prevent fraud, future abuse, or to allow New Arrival Store to exercise its legal rights or defend against legal claims. Additionally, we may retain your data in anonymized form for analytical and research purposes.
We take every reasonable step to ensure that the personal data we process is accurate and, where necessary, kept up to date. If any of your personal data processed by us is inaccurate for the purposes it was collected, it will either be corrected or erased. You can access, rectify, and update your personal data directly through the features provided on the Platform.
You also have the option to withdraw your consent that you previously provided by contacting us at the information provided below. Please include “for withdrawal of consent” in the subject line of your request. We may verify such requests before acting upon them.
Please note that withdrawal of consent is not retroactive and will be handled in accordance with the terms of this Privacy Policy, related Terms of Use, and applicable laws. Withdrawing consent may affect your access to the Platform or limit certain services where your information is necessary for their provision.
By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your data in accordance with this Privacy Policy. If you provide us with personal data about others, you confirm that you have the authority to do so and consent to the use of that information in line with this Privacy Policy. When you share your personal data on the Platform or through partner platforms, you also consent to us and our corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners, and other third parties contacting you via SMS, instant messaging apps, phone calls, and/or email for the purposes outlined in this Privacy Policy.
You have the option to withdraw your consent by writing to our Grievance Officer using the contact information provided below. Please include "Withdrawal of consent for processing personal data" in the subject line of your request. We will verify such requests before processing them.
Please note that withdrawal of consent is not retroactive and will be managed in accordance with this Privacy Policy, the relevant Terms of Use, and applicable laws. If you withdraw your consent, we reserve the right to limit or deny services that require the data for which consent was withdrawn.
Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the date our Privacy Policy got last updated, placing a notice on our Platform, or by sending you an email when we are required to do so by applicable law.
In accordance with Information Technology Act 2000 and rules made there under and the Consumer Protection (E-Commerce) Rules, 2020, the name and contact details of the Grievance Officer are provided below:
Mr. Vikash Jonnada
Designation: Legal Associate
EASY TECH SOLUTIONS
C 1005, Luxor Apartments, Luxor Avenue, Sri Prabhupada Layout, Kondapur, Hyderabad 500081, India.
Contact us: [email protected]
Phone: 080-61561999
Time: Mon - Fri(9:00 - 18:00)
Customer Support: You can reach our customer support team to address any of your queries or complaints by clicking the link, selecting your order: https://www.newarrivalstore.com/contactus
If you have a query, concern, or complaint in relation to collection or usage of your personal data under this Privacy Policy, please contact us at the contact information provided above.
